"Coherence is not a constraint. It's the thing that makes a brand feel inevitable."Brand isn't a logo. It isn't a color palette, a typeface, or a tagline in a PDF that no one reads. It's the total coherence of every decision a company makes about how it presents itself to the world.

For most companies, that coherence breaks down quickly. Design and copy drift. Every new page or campaign starts from scratch. The brand guidelines exist, but nothing enforces them — nothing understands them deeply enough to act on them.

Semiotic is building a Brand OS — a unified operating system for your visual identity where everything is connected. Not just assets living in one place, but a living system where your brand's foundation — its typography, color, voice, imagery, and layout logic — is understood by a network of specialized agents that can act on it.

Each agent has deep knowledge of your brand. One generates on-brand imagery. One builds and edits site sections. One writes in your voice. They don't work in isolation — they share context, compound on each other's output, and get smarter about your brand over time.

The result is brand work that's faster, more consistent, and scales without an army of creatives.Michael Roberson
CEO, Co-founder
Cognitive Science and Computer Science
Columbia University

UX Design at Amazon, Brand Design at Landor, and former founding creative director.


Bryan Grisales
CTO, Co-founder
Computer Science, AI Concentration
Columbia University

Applied AI Research at the Computational Design Lab at Columbia University.


Brandon Yao
COO, Co-founder
Economics and Computer Science
Columbia University

Research Assistant to Aaron Chatterji, Chief Economist at OpenAI.